Jami Morse Heidegger goes to great lengths to protect her skin. “People always ask me what I do, so I tell them I wear a big hat, gloves and a scarf to cover my neck and chest. They say, “Oh I’d never do that,” but the one thing they’d be down for was trying the products I made for myself,” laughs Morse Heidegger, formerly of Kiehl’s Since 1851 and founder of Retrouvé skin care.